Innovation 2020

Digital Airline Distribution

14-15 June 2018 | Mayfield | South Korea

Innovation 2020

Innovation is in our DNA! And following the successful OPS 2020 events, IBS Software  has the great pleasure of inviting you to the Innovation 2020 – Digital Airline Distribution event in Seoul, South Korea.

We will discuss with you, how digitization will change an airline´s  interaction with its customers, from acquisition to service delivery and which trends will or have already influenced the PSS environment.

Innovation 2020 Digital Airline Distribution is a perfect setting for Head of Distribution, Head of e-Commerce, CCO, CIO, VP of Strategy and airline managers to find out more about digital transformation and its impact on the technology, to exchange experiences and listen to airline presentations giving insights into the questions they are facing regarding digitalization. Take part in interesting workshops and discussions and get more in-depth information about how our products can support your transformation.

Innovation 2020 starts in the morning of June 14 with the Keynote, followed by Think Tanks chaired by Industry Experts about NDC and One Order, Merchandising and Retailing, Real time product recommendations vs traditional Revenue Management, Airport of the Future and Data Privacy. We will wrap up with lunch on June 15.

Airline attendees will have a bunch of opportunities to network and to discuss ideas and exchange with airline representatives as well as our product and strategy experts.

Do not miss this unique opportunity. Innovation 2020 – Digital Airline Distribution is an airline industry event which will bring together airlines from all over the world; each participant is responsible for travel and hotel costs.

The IBS Software event team looks forward to welcoming you in South Korea!

Why Attend

Stretch your imagination

Know the possibilities and impact of digitization in an airline´s customer interaction to address ever changing customer needs and realise revenue opportunities.

Network with industry peers

Interact and share best practices with other airline delegates and hear from industry experts.

Feel the difference

Experience the passion and energy of our iFly Res and iFly Loyalty products and consulting team and get a grip on the latest innovations driving your business in the year 2020.


Innovation 2020 | South Korea

Time Session
08:30 - 09:00 Registration & Networking
09:00 - 09:45

Key Note: 
Digital Disruption - What aviation should learn from other industriesAnand Krishnan - CEO IBS Software 

09:45 - 10:00 Coffee Break
10:00 - 12:00

Think Tank: Digitisation - What does it mean to transform into a digital airline?&

Moderated by Ursula Silling - CEO at do things differently - XXL Solutions

  • What does Digitisation mean for you?
  • What areas are impacted? How does it change the enterprise?
  • How does it impact an airlines business model?
  • Presentation of Key Findings and Results
12:00 - 13:00 Lunch Break
13:00 - 15:00

Think Tank: Knowing the customer - who are we distributing to?

Moderated by Marcus Puffer, VP, Global Loyalty Strategy, IBS Software

  • Collecting and analyzing the information
  • Limitations and regulations
  • Customer vs. Loyalty member - is there a difference
  • Customer engagement strategies in a digital world
15:00 - 15:15 Coffee Break
15:15 - 17:15

Think Tank: AI based personalisation in Customer Interaction

Moderated by Marcus Puffer, VP, Global Loyalty Strategy, IBS Software
Marco Contento, VP, Aviation Business Services,  IBS Software

  • How can data and context be used to personalize the travel experience?
  • What can real time product recommendation achieve?
  • What are the upsides? Customer satisfaction? Revenue uplift?
  • What initiatives are happening at your airlines? What are biggest challenges?

17:15 – 17:30

19:00 – 22:00 Dinner
Time Session
09:00 - 10:45

Think Tank: Prerequisites for the industry to become digital

Moderated by David Friderici, Head of Product Strategy and Management, Airline Passenger Services, IBS Software

  • Update on NDC and One Order
  • Can Blockchain play a role?
  • Presentation of Key Findings and Results
10:45 - 11:00 Coffee Break
11:00 - 12:30

Think Tank: IATA´s initiatives to support digitalisation.

Moderated by Winnifred Yoong, IATA Director, Tranformation and Products

  • Impact to selling and airports
12:30 - 13:00

Wrap-Up & Outlook

  • Presentation of Key findings
  • Next Steps


Closing Lunch

Why iFly Res

iFly Res, a next generation airline passenger services platform from IBS, is designed to provide airlines with greater business flexibility and operational efficiency. Born out of a need for a more dynamic PSS system in the aviation industry, iFly Res features a customer-centric design that can seamlessly manage changing business models - from low cost to hybrid operations. Powered by a Rules Engine that allows system configuration to meet your exact requirements, it not only ensures higher productivity and operational ease but also reduced vendor dependence.

The six critical components of iFly Res - Reservation, Inventory, Fares, Ancillary Fees, Departure Control and Central Customer Management, cover the entire spectrum of airline processes working together to provide an unparalleled customer experience.

iFly Res is the first natively compliant IATA NDC PSS product in the industry, with a rich API portfolio that exposes fully NDC compliant booking and DCS functions providing rapid connectivity to content providers, consumers and trade partners.

For more information about iFly Res click here

Why iFly Loyalty

iFly Loyalty is a highly flexible next generation Customer Engagement Platform, that allows airlines to build and manage a 360° customer view, across multiple channels, and enhance the data set within a safe, privacy law compliant environment. Powered with a diverse set of tools, iFly Loyalty enables airlines to tailor and develop meaningful customer engagement and loyalty programs for both B2C and B2B segments, that reflects the airline's business model and value proposition. Discount programs, frequent flyer and frequent buyer programs, Coalition Loyalty, Agent and SME/Corporate schemes can all be managed through the same software.

With a fully integrated analytical engine, iFly Loyalty empowers marketing teams to leverage data and drive personalized and gamified interactions that helps track as well as influence customer behaviour through instant gratification. Built-in support for more than 750 integration points with airline, partner and third-party eco-systems, combined with a rich set of APIs, significantly improves launch and transition timelines while making real-time interaction a seamless experience across all channels.

End-to-end partnership management, co-brand product management, partner self-service capabilities, and compliance to all three major airline alliances, helps airlines transform their loyalty marketing departments from a cost centres to a profit centres, whilst increasing the value for partners and customers alike.

For more information about the complete suite of customer engagement and loyalty management offerings from IBS, click here


Mayfield Hotel

94 Banghwa-daero,
Oebalsan-dong, Gangseo-gu,
Seoul, South Korea